Sorry I haven’t posted in ages. Not sure how or why the break occurred but I hope to get back to blogging on a regular basis.
I’ve a new thought I’ve been pondering. I often have the radio on when I go to bed at night. The other night when I woke up some time after falling asleep, I heard an ad for a local jewelry store. That made me wonder … who is up at that hour of the night listening to ads? I suppose the radio station has to sell ads regardless of the time it will run to bring in revenue. But, honestly, who is the target customer? Does the advertiser generate enough sales to justify the expenditure?