How Did They Do That?

Have you seen the Chic-Fil-A ad/commercial in which a cow is hauled up the side of a skyscraper? The cow is standing on a platform similar to those used by window washers. The building is a very tall glass/window one. When the cow gets almost to the top, it looks in the window at a man eating his lunch which happens to be a burger. The cow holds up a sign which reads “Reely, Kevin.” Before it is cranked down again it holds up a sign with the slogan “Eat more chiken.”

Every time I see that ad I wonder: “How did they get that cow to stand there while being cranked up the side of the building?” I wonder if that’s not the work of someone who is clever with PhotoShop.

Do you have any clues as to how this was accomplished?

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